
The Psychology Department is pleased to announce that the Society for Personality and Social Psychology has selected Dr. Julie Peterson as a Teacher-Scholar Award Winner for the 2020 SPSP convention. This award recognizes teacher/scholars who teach and work exclusively with undergraduate students and comes with a cash award. Award decisions were based on the excellence of the submitted conference abstract.
In addition, out of 2289 single presenter submissions to the Society for Personality and Social Psychology annual conference, Dr. Peterson was one of only 36 individuals to be selected for a Data Blitz Session, where “hot” research in the field is presented as part of a series of short talks.
Dr. Peterson shares that the work that led to her selection for the Teacher-Scholar award is based on work completed with former psychology majors Janelle Sherman and Mackenzie Deveau, and current psychology major Hannah Christian. The title of the talk is Easy, Breezy, Beautiful? College Women Are Willing to Pay More Money for Cosmetic Products in Response to Identity Threats.
Here is a summary of the project to be presented:
College women’s pricing of cosmetic products (e.g., lipstick, mascara, anti-aging cream, foundation) increases following threats to their value as a mate (study 1) or status as women (study 2). In study 1, 175 women received bogus personality feedback that indicated either they would be alone (mate-value threat) or accident prone (misfortune control) later in life. All participants then evaluated and priced cosmetic products. Analyses revealed that women were willing to pay significantly more money for cosmetic products in the mate-value threat (vs. control) condition even though they did not increase liking for the products. In study 2, 161 women were randomly assigned to memorize statements reflecting either sexist or control beliefs. Participants then rated and priced a series of products as part of an ostensibly unrelated task. Women in the sexism (vs. control) condition were willing to pay significantly more money for cosmetic products, but not for other types of products related to domestic labor or daily life. Together this work suggests that college women may exaggerate the monetary value of makeup in response to different types of identity threats.
Dr. Peterson is an Associate Professor of Psychology and the Director of the Women’s and Gender Studies Program. You can learn about her research and opportunities for UNE undergraduates in her research lab at: https://longuapetersonlab.wixsite.com/selflab



































